Our Process

Every story follows the current.

Our projects move through five strategic stages.

Where we start

Pre-Production

Discovery & Strategy

A collaborative planning session to understand your audience, your goals, and how you’ll measure success. No project starts without clarity.

  • Free consultation
  • Scope & budget
  • Success metrics
On location before a Redbird shoot
Pre-Production

Story Development

We find the narrative elements with the most weight and shape your message for emotional impact — then revise until it sounds like you.

  • Scripting
  • Interview questions
A Redbird crew filming on set
Production

Professional Production

Our crew handles every technical piece while keeping the room calm — low-profile equipment and an unhurried pace, so people say what they actually mean.

  • Scouting & casting
  • Lighting & sound
  • On-set direction
Editing a Redbird film
Post-Production

Strategic Editing

Experienced editors shaping the cut in close collaboration, round by round — plus versions built for where they’ll actually run: events, digital, mobile.

  • Editing & color
  • Sound design
  • Animation
  • Revisions
Distribution

Out in the World

We don’t just hand over files. We help you think through where the film goes next and how to get the most from what you’ve invested.

  • Delivery formats for web, social, and broadcast
  • Distribution guidance
  • Project debrief

Your story, out in the world

Redbird Media Group Strategic Storytelling Framework

Strategic Storytelling Framework©

Together, we work through seven questions on every project. After 20+ years telling stories across journalism, documentary, fundraising, communications, and advocacy, this is the framework that emerged.

Ready to craft your story?

Get in touch
wildwood setup

Pre-Production

Hatch the plan.

ccsc setup

Production

Ready to roll!

editing_chamber_camden

Post-Production

Craft and Curate.